Davidoff of Geneva

Davidoff of Geneva - Since 1911
Mattera AV Design automates the 6th Avenue Flagship Store in NYC


Project Results

Davidoff of Geneva

Private Smoking lounge with state of the art surround sound, 65″ 4k LED TV.

Davidoff of Geneva

Total Audio Video Integration with IPAD/RTI Automation.

Davidoff of Geneva

Stealth “Invisible” Speakers throughout the space.

Davidoff of Geneva

6 Controllable audio zones though out store including walk-in Humidor.

Davidoff of Geneva

6 Controllable audio zones though out store including walk-in Humidor.


About the Project



"In order to match Davidoff's standards, every component we selected needed to provide near-perfect audio, video, and control capabilities while remaining essentially invisible to customers — keeping the spotlight on the premium cigar products rather than the gear. Since the flagship store was also tapped to be the template for future Davidoff locations across the country, getting it right the first time became our utmost priority. We knew that we could rely on RTI to deliver on that point."



To comprehensively control the entire AV experience, the Davidoff of Geneva installation features RTI's award-winning RTiPanel app for iPad® and Virtual Panel app for PCs. Using the intuitive control interfaces, employees can easily select music, adjust volume levels, and target special audio zones across the store. Staff can also select branded content for the sales counter display or choose sources for the store's smoking lounge, including cable TV news channels and live sports or streaming movies from an Apple TV®.



"The in-store AV system has been made extremely easy for their employees to operate," added Mattera. "Any employee, regardless of technical background or training, can confidently set up the store's content when they open in the morning without ever revisiting the system throughout the day. Their customers particularly enjoy the store's ambiance, especially in the cigar lounge where people are impressed with how immersive they have made the space without exposing any speakers or equipment."


Immersive Audio Video Experience

Davidoff of Geneva’s in-store branding revolves around combining high-tech media with sleek interiors. Blending elements such as extra-large LED displays, invisible speakers, and Swiss design, the cigar company’s 2,000 square-foot flagship store in Manhattan was looking to implement a comprehensive control solution that would provide the power to automate and easily operate the store’s entire AV system — without intruding on the location’s meticulous visual presentation. By turning to RTI’s sophisticated control and automation technology, integrator Mattera Design was able to maintain the Swiss brand’s flawless appearance while creating an intuitive control experience simple enough for any staff member to use. Consisting of five zones, the Davidoff of Geneva flagship store features an invisible audio experience by pairing Stealth acoustic speakers with a Sonos audio system — providing aesthetically pleasing acoustic components to the location’s walk-in humidor, sales area, smoking lounge, restroom, and office area. With LED displays placed behind the sales counter and within the smoking room, the store broadcasts product documentaries and branding videos, which allow customers to learn more about new products and Davidoff’s rich history while shopping. The setting also features a PA system to accommodate corporate meetings or special events. Powered by RTI’s robust XP8s control processor, the solution ensures that every AV system and source component across the store is reliably automated. Ideal for light commercial installations, the high-end remote control processor offers a wide range of interface options such as two-way RS-232, routable IR, Ethernet, and relay control to seamlessly operate systems such as AV equipment, lighting, security, and HVAC systems.

To complete the immersive control experience Mattera Design incorporated a Lutron RadioRa® 2 lighting system, which is fully integrated with RTI. Employees can quickly and easily set the lighting and mood for the entire store using pre-programmed scenes such as “opening store”, “sports”, “movies”, and more from any RTI control interface.

"This level of operational and aesthetic simplicity sets the standard for their future plans. As a result, they have already ordered four more loca ons to be designed exactly like their flagship store."

- Joseph Mattera

How it works

  • 1 A Quick Phone CallA chance to speak with a knowledgeable member of our team about the products and services you’re interested in. Don’t worry, it only takes a few minutes as we cover a few basic questions.
  • 2 Site VisitWe’ll visit your business to check the technical aspects like existing wiring and architecture, location of rooms and components. We’ll also want to hear more about how you want to use your system and your dream scenario.
  • 3 Detailed ProposalYou'll receive a detailed proposal outlining plans and all estimated costs, including equipment, cable & hardware, programming, engineering, installation, design, project management, related taxes and discounts.
  • 4 DeliveryAfter coordinating with all parties, we deliver, install, program and train you on your new system. We're located nearby, in midtown Manhattan, to provide you with any extended maintenance and care.


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