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Hotels, retail outlets, restaurants, train stations, and even airports are turning to digital signage over print advertising to attract new customers and to keep loyal customers up to date on sales and important information.
What is digital signage, you might ask? Digital signage is a kind of electronic display that might take the form of LED or LCD monitors, or it might be projected on an inside wall or side of a building.
Digital signage seen on monitors or walls is controlled by a computer using special software that can easily be manipulated with any message. When comparing digital signage to print billboards or advertising, there are several reasons for a company to go digital.
Digital Signage Reduces Costs
The initial setup for digital signage might cost more than the initial costs for print advertising, but the savings typically come when a business does not have to incur fees for future printing of traditional signs and billboards. .
Internet Connectivity Offers Up-to-Date Information
Digital signage is controlled by computers, which means it’s easy for a company to include up-to-date news feeds, currency exchanges, Twitter feeds, and weather updates in its advertising. Even blog posts and YouTube videos can be fed to a digital sign for customers to see.
Digital Signage Attracts Consumers’ Attention
Consumers are used to traditional means of advertising, such as billboards, posters, and window displays. In order to break through the white noise of standard advertising messages, companies can use digital signage to capture attention through videos, live news feeds, and more.
A Way to Showcase Work
Professionals who want to display their portfolios can turn to digital signage to create engaging slideshows or look books. Client testimonials and high-profile project completions can be included in the digital signage to increase brand awareness and trust in a business’ services.